| Area | Brief | Market |
|---|---|---|
| Women's Day wear | Practical, comfortable, fashionable | Haute couture, ready-to wear, mass market |
| Women's Evening wear | Glamorous, sophisticated, suited for the occasion | Haute couture, ready-to-wear, mass market |
| Women's Lingerie | Glamorous, comfortable, washable | Haute couture, ready-to-wear, mass market |
| Men's Day wear | Casual, practical, comfortable | Tailoring, ready-to-wear, mass market |
| Men's Evening wear | Smart, elegant, formal, apt for the occasion | Tailoring, ready-to-wear, mass market |
| Kids' wear | Trendy or classy, practical, washable, functional | Ready-to-wear, mass market |
| Girls' Wear | Pretty, colorful, practical, washable, inexpensive | Ready-to-wear, mass market |
| Teenager Girl Wear | Colorful, comfortable, glamorous, pretty | Ready-to-wear, mass market |
| Jeans wear | Unisex, democratic, comfortable, practical, functional | Ready-to-wear, mass market |
| Swimwear | Trendy, stylish, practical, functional, colorful | Haute couture, ready to-wear, mass market |
| Sports wear | Comfortable, practical, well-ventilated, washable, functional | Ready-to-wear, mass market |
| Knitwear | Right weight and color for the season | Ready-to-wear, mass market |
| Outerwear | Stylish, warm, right weight and color for the season | Ready-to-wear, mass market |
| Bridal wear | Sumptuous, glamorous, classic | Haute couture, ready-to-wear, mass market |
| Accessories | Striking, fashionable | Haute couture, ready to-wear, mass market |
| Performance wear | Sporty, dependent on the sport | Ready-to-wear, mass market |
Areas of Fashion Design
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